Client
Volkswagen Group Retail Spain
Sector
Automotive
Discipline
Digital Design & Animation
Volkswagen Group Retail Spain commissioned a short animated video to promote their vehicle buyback service. The goal was to create a clean, engaging sequence that emphasized convenience, trust, and brand alignment.
The animation is structured in four frames. Each of the first three introduces a message using a scale-in effect (0% to 100%), then exits with directional movement off-screen. The final frame features the Volkswagen logo scaling in, then slowly enlarging beyond 100% to create a strong visual finish.
Typography follows Volkswagen’s brand guidelines, using weight contrast to highlight key phrases. Backgrounds use the brand’s blue gradient with floating automotive icons for subtle movement and depth. A consistent human figure adds approachability and visual continuity, with his gaze reinforcing the direction of the text.
The result is a focused, visually balanced campaign that delivers a clear message across digital platforms. The motion elements enhance clarity and pacing while reinforcing brand recognition and trust.
