Client
Volkswagen Group Retail Spain
Sector
Automotive
Discipline
Digital Ads & Print Design
Volkswagen Group Retail Spain required a unified visual system to promote hydro-repellent treatment services across Audi, Volkswagen, and SEAT. The objective was to establish cohesion without compromising the visual identity of each brand, across both digital and print formats.
I built a modular design system using consistent grid structures, typographic hierarchy, and flexible framing components. Audi used a restrained grayscale palette with minimal layouts. Volkswagen applied a bold blue with functional, clear compositions. SEAT incorporated saturated orange tones and image-forward layouts with human subjects, balancing energy and accessibility.
The system extended across Instagram posts, Stories, Facebook formats, web banners, printed brochures, and dealership signage, maintaining visual consistency through structure, scale, and brand-specific application of type and color.
Engagement increased, particularly on mobile-first assets. Visually, the system reinforced brand presence and ensured executional consistency across all environments.
