Buyback Service Social Media Animation

Volkswagen Group Retail Spain needed a way to promote their vehicle buyback service on social media, but the service lacked visibility and a clear visual identity to connect with potential customers in a fast-scrolling environment.

I took full ownership of the creative execution, designing every animation and motion graphic from concept to final delivery. This meant making visual decisions that shaped the tone, pacing, and overall feel of the piece, not just producing assets to someone else's blueprint.

The final video gave the buyback service a polished and recognizable presence on social media, communicating a complex offer in a format that was easy to understand and quick to watch.