Centro Porsche Valladolid Launch Brochure

Centro Porsche Valladolid was the first Porsche dealership opened by Volkswagen Group Retail Spain, and as a brand-new business, they had no local presence or recognition. They needed a printed brochure to introduce themselves to potential clients and communicate their history and services clearly.

I was responsible for the full design of the brochure, making deliberate choices to prioritize typography and text hierarchy so the content was easy to read and navigate. I sourced and curated imagery directly from the dealership and applied Porsche brand guidelines throughout to ensure the piece felt consistent with the wider brand identity.

The final brochure gave the dealership a professional, on-brand tool to hand to clients from day one, helping them make a strong first impression during their opening period.