Hydro-Repellent Treatment Campaign

Volkswagen Group Retail Spain needed a way to promote an add-on hydro-repellent treatment to customers already bringing their cars in for servicing. The challenge was reaching them at the right moment and doing it consistently across three separate brands: Volkswagen, Audi, and SEAT, each with its own visual identity.

With no pre-defined creative brief, I took ownership of the visual direction from the start. Drawing on each brand's existing design language as inspiration, I designed every asset in the campaign: social media posts, a website banner, a dealership brochure, and a mirror hanger placed inside the customer's car at drop-off.

The result was a cohesive campaign that felt native to each brand without losing a unified message. Every customer touchpoint, from a social media scroll to the moment they walked into the dealership, carried a consistent and polished look that respected the identity of all three brands.