Client
CUPRA Catalunya Motor
Sector
Automotive
Discipline
Film & Motion Graphics
CUPRA Catalunya Motor needed a brand piece that would communicate the history and identity of the dealership in a direct, credible way. The goal was to present the dealership’s origins, growth, and connection to the CUPRA brand through the voice of its leadership.
The video features the dealership director speaking on location, inside the showroom. The visual structure is clean and minimal, with fixed-camera shots that highlight the environment without distraction. No driving footage or product close-ups are used. Instead, focus remains on the speaker and the space.
Transitions are paced with subtle motion effects and accompanied by ambient music to maintain visual continuity. Branding is integrated through clean title cards, CUPRA’s signature color palette, and logo placement.
The piece delivers a steady, focused energy that reflects the brand’s design-forward personality. It balances clarity with visual rhythm, reinforcing the dealership’s credibility and its alignment with CUPRA’s values. It has been used across digital channels to support awareness and build trust among local audiences.
