Client
OutletCars
Sector
Automotive
Discipline
Print Design
Outlet Cars needed a bold, minimal identity to establish trust and streamline communication in a competitive automotive market. The project focused on developing a clean business card design that could scale across digital and print.
The creative direction prioritized high contrast, simplicity, and strong typographic hierarchy. A dominant red palette and geometric sans-serif typeface delivered immediate visibility and clarity. The logo, shaped as a discount tag, reinforced the brand’s outlet positioning. A QR code was integrated to enable fast mobile access, reducing friction in lead capture and follow-up.
The cards were printed on textured stock with a red duplex back and matte finish. Layout choices were guided by functional alignment, clear information flow, and spatial balance between analog and digital contact points.
The final output improved brand recall, enhanced client presentation, and simplified digital engagement. The visual system now acts as a foundation for further branded assets.
