Client
OutletCars
Sector
Automotive
Discipline
Digital Ads & Design
OutletCars, an online used car seller, needed a visual campaign to support their first physical showroom launch in Barcelona. The goal was to signal this shift without losing their digital-first identity.
I created a bold, adaptable design system using OutletCars’ red and white palette for high contrast and visibility. Each layout centered on a red VW Golf, supported by a digital map on a smartphone screen to connect the physical and digital experience. The “¡Hola Barcelona!” headline localized the campaign, while the skyline silhouette added subtle city recognition.
Typography, layout, and asset dimensions were adapted across horizontal, square, and vertical formats to ensure consistency across digital placements.
The campaign drove strong awareness and reinforced OutletCars’ value proposition: online ease with offline access. It supported increased foot traffic at the showroom and strengthened brand visibility during the Barcelona launch.
