This independent branding project focused on Maya Henckel (Caltys), a professional esports player with Swedish and South Korean roots. The goal was to create a high-impact visual identity that positioned her as both a top competitor and a marketable public figure.

The design used a layered composition to balance personal narrative with team context: a monochrome profile portrait, a full-color foreground image in G2 kit, and a subtle action overlay to reference her competitive achievements. Bold, condensed typography gave her name maximum visibility, supported by clean secondary type for context.

G2’s core red-black contrast was preserved, with desaturation in the background to focus attention on the foreground subject. A light particle field and soft vignette were added to create atmosphere and visual cohesion across the frame.

The final piece was shared as a personal project, generating interest across esports and digital design spaces.